Broker Check
480-716-6100
info@maherwm.com
Client Login
Maher Wealth Management Home
Maher Wealth Management Home
  • Home
  • About Us 
    • Our Story
    • Our Team
    • About LPL
    • FAQ
  • Our Services 
    • Services Overview
    • Wealth Management
    • Multigenerational Planning
    • Take Advantage of Your 401K
  • Resources 
    • Overview
    • LPL Research
    • Weekly Market Commentary
    • Glossary
    • Latest News
  • Blog
  • Contact
Client Login
The Scary Truth About Loss Aversion and Fear of Investing

The Scary Truth About Loss Aversion and Fear of Investing

January 29, 2024

Loss aversion, or the phenomenon of experiencing losses much more severely than gains, can lead to unwise investment decisions. Whether you're hanging on to a loser of a stock for longer than you should or are afraid to invest at all for fear of purchasing at a high point, making emotion-based investment decisions could mean leaving money on the table.

Below, we discuss how fear and anxiety can negatively impact your investing decisions, as well as some steps you can take to minimize this impact and reduce the stress of investing.

How Loss Aversion and Other Fears Can Impact Investing

Fear of losing your hard-earned money may lead to irrational behavior and bad decisions. In behavioral psychology, loss aversion is incredibly common; this means that most people will be more upset about losing $100 than they would be happy to find $100.

For investors, this means you could find yourself hanging onto an investment you've lost money on, despite the opportunity cost of having that money tied up, just because you don't want to cash out and realize the loss. This not only risks a further decline in the investment, but it can also prevent you from allocating these funds in a wiser way.

Loss aversion also comes into play during recessions, depressions, or other volatile markets. No one wants to lose money on an investment, so the temptation to cash out when the market is on a downswing can be overwhelming. However, this also may mean that you may be equally reluctant to re-enter the market when it's back on an upswing. This approach has a double negative impact: instead of buying low and selling high, you're selling low and buying high.

How to Manage Emotional Investing

Investing with your heart instead of your mind could result in losing money. Instead of letting emotions drive your investment decisions, try the following strategies:

  • Review asset allocation. If the way your funds are invested no longer meshes with your risk tolerance and investment timeline, rebalancing your funds could help avoid making snap decisions.
  • Consider a buy-and-hold or "set it and forget it" approach. The more closely you monitor your investment balances, the more tempted you may be to take action. By checking investments periodically to ensure they still fit into your desired asset allocation, then consciously leaving them alone until the next scheduled checkup, you should be able to reduce a great deal of financial stress.
  • Work with a financial professional. Having a financial professional on your team can make investing less scary and provide an appropriate check on your decision-making process. A financial professional can help talk you through investing decisions to make sure they make logical sense and fit into your overall wealth-building strategy.

By focusing on rational, prudent trading strategies, you can mitigate many of the most common traps that can arise when loss aversion and other psychological phenomena may impact your judgment.

Important Disclosures:

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. To determine which investment(s) may be appropriate for you, consult your financial professional prior to investing.

Investing involves risks including possible loss of principal. No investment strategy or risk management technique can guarantee return or eliminate risk in all market environments.

Asset allocation does not ensure a profit or protect against a loss.

Rebalancing a portfolio may cause investors to incur tax liabilities and/or transaction costs and does not assure a profit or protect against a loss.

This article was prepared by WriterAccess.

LPL Tracking #1-05376140

Contact

Office: 480-716-6100

Toll-Free: 855-716-6100

Fax: 480-716-6100

2111 East Highland Avenue

B420

Phoenix, AZ 85016

info@maherwm.com

Quick Links

  • Retirement
  • Investment
  • Estate
  • Insurance
  • Tax
  • Money
  • Lifestyle
  • Latest Articles
  • All Videos
  • All Calculators

LPL Financial Form CRS

Check the background of your financial professional on FINRA's BrokerCheck.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker - dealer, state - or SEC - registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

We take protecting your data and privacy very seriously. As of January 1, 2020 the California Consumer Privacy Act (CCPA) suggests the following link as an extra measure to safeguard your data: Do not sell my personal information.

Copyright 2026 FMG Suite.

Securities and advisory services offered through LPL Financial, a registered investment advisor. Member FINRA/SIPC.

The LPL Financial registered representatives associated with this website may discuss and/or transact business only with residents of the states in which they are properly registered or licensed. No offers may be made or accepted from any resident of any other state.

 

© Maher Wealth Management. All Rights Reserved.

Interested in working with us?

Let’s Discuss

Call Us Today

855.716.6100

Email Us

info@maherwm.com

Socialize With Us

LinkedIn| Twitter| Facebook

Maher Wealth Management

We are committed to providing the ultimate client experience by attentively listening and comprehending what is most important to you. This comprehension allows us to align your account values with your core values and develop strategies to help you pass them on to future generations and live the life you desire.

FacebookTwitterLinkedIn

Quick Links

  • Home
  • About
  • Services
  • Resources
  • Blog
  • Site Map
  • Contact Us

Contact Us

Location 2111 E Highland Ave
Suite B420
Phoenix, AZ 85016

Phone Numbers480-716-6100  MAIN/FAX
855-716-6100  TOLL FREE

Emailinfo@maherwm.com

Research

BrokerCheck is a free tool to research the background and experience of financial brokers, advisers and firms.